Cookies Policy

Last updated: [DD Month YYYY]


At MOOD London, we value the privacy and trust of our visitors. This Cookies Policy explains how and why cookies and similar technologies are used on mood.london (the “Website”), what information they collect, and how you can control or disable them.

By continuing to browse this Website, you consent to the use of cookies in accordance with this policy, unless you choose to disable them in your browser or through our cookie preference centre.

1. What are cookies?

Cookies are small text files that are stored on your device (computer, phone, or tablet) when you visit a website. They allow websites to recognise your device and remember your preferences, improve performance, and deliver relevant content and advertising.

Cookies serve a variety of purposes — from ensuring the website works correctly to personalising your browsing experience and providing analytics that help us improve our products and services.

In addition to cookies, we may also use similar technologies such as pixels, tags, and local storage — collectively referred to as “cookies” throughout this policy.
2. Why we use cookies

We use cookies for several reasons:
  • Essential functionality: to enable core features such as navigation, checkout, and account login.
  • Performance and analytics: to understand how visitors use our site, helping us improve design, usability, and content.
  • Personalisation: to remember your preferences, such as your region, currency, or items in your shopping bag.
  • Advertising and marketing: to deliver content, recommendations, and offers that are relevant to your interests.

These technologies help us create an experience that reflects the essence of MOOD—refined, seamless, and tailored to you.

3. Types of cookies we use

(a) Strictly necessary cookies
These cookies are essential for the website to function and cannot be disabled in our systems. They are usually set only in response to actions you take, such as logging in, adding items to your shopping bag, or setting your privacy preferences.

Examples:
  • Maintaining secure sessions
  • Saving privacy settings
  • Processing checkout and payments

(b) Performance and analytics cookies

These cookies help us understand how visitors engage with the site — which pages are viewed most often, how long visitors stay, and where they come from.

All data is aggregated and anonymous. The insight we gain allows us to improve our content, navigation, and overall customer experience.

We may use trusted third-party analytics services (e.g. Google Analytics) to perform these functions.

Examples:
_ga and _gid (Google Analytics) — track site usage patterns,
mood_analytics — internal measurement cookie.

(c) Functional cookies

These cookies remember your choices and settings to offer a more personalised experience — such as your preferred language, location, or previously viewed items. They may also enable enhanced features like product recommendations or saved baskets.

Examples:
  • Remembering login details,
  • Retaining shopping bag contents between sessions.

(d) Targeting and advertising cookies

We work with selected partners to deliver relevant advertising that reflects your interests. These cookies track browsing behaviour across our site (and occasionally others) to present more tailored content and measure campaign effectiveness.

This may include technologies from social networks such as Meta (Facebook/Instagram), Google Ads, or Pinterest.

Examples:
Showing you previously viewed MOOD products on other sites
Measuring engagement with our campaigns.

4. Third-party cookies

Some cookies on our site are placed by third-party providers. These include analytics, advertising networks, and technology partners that help us deliver a consistent and high-quality experience.

While we carefully select these partners, we do not control how third-party cookies are used once they are set. We recommend reviewing the privacy policies of these providers for more information:
Google Analytics –
  • https://policies.google.com/privacy
  • Meta Platforms (Facebook/Instagram) – https://www.facebook.com/policy.php
  • Pinterest Ads – https://policy.pinterest.com/en/privacy-policy

5. How long cookies are stored

Cookies have different lifespans depending on their purpose:
  • Session cookies are temporary and deleted automatically once you close your browser.
  • Persistent cookies remain on your device for a specified duration or until you manually delete them.

For example, performance cookies may last 24 hours, while preference cookies may remain for up to 12 months.

6. Managing your cookie preferences
You have full control over how cookies are used.

(a) Via our cookie banner
When you first visit mood.london, you’ll see a cookie banner that allows you to accept all cookies or adjust your preferences. You can revisit and modify your choices at any time through our [Cookie Settings] link in the footer.

(b) Via your browser
Most browsers allow you to control cookies through their settings. You can choose to block or delete them entirely. Please note that disabling essential cookies may limit the functionality of our website.

For instructions, refer to your browser’s help menu:
[Google Chrome]
[Safari]
[Firefox]
[Microsoft Edge]
7. Do Not Track signals

Some browsers offer a “Do Not Track” (DNT) feature. Our site currently does not respond to these signals due to the lack of a uniform standard for their interpretation. You can, however, manage cookies directly as outlined above.
8. Updates to this policy

We may update this Cookies Policy periodically to reflect changes in technology, legal requirements, or our practices. Any updates will be posted here with a revised “Last updated” date. We encourage you to review this page regularly to stay informed.