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The Philosophy
Perfume has had enough restraint.
One fragrance. A few sprays. Once a day. A signature you’re expected to stick to.
MOODMAXING is the opposite.
Wear fragrance everywhere.
Layer different fragrances until nobody else smells quite like you.
Oil on the skin, spray on the clothes; and keep things travel sized so that you can top up wherever you are.
More fragrance. More presence. More often.
A Signature Scent is Overrated
Finding your scent sounds romantic.
Until you realise it means wearing the same fragrance to work, to dinner, on holiday, on a date and everywhere in between.
What you want at 9am might not be what you want at midnight.
Save monogamy for something more serious.
We prefer to keep them guessing.
NOBODY ELSE SHOULD SMELL QUITE LIKE YOU.
There’s a particular pleasure in being asked what you’re wearing.
But it feels even better when the answer isn’t something they can simply go out and buy.
Layer two fragrances together and you create something of your own.
Because smelling incredible, is good, but smelling like nobody else can, is even better.
Formatting is key
You’ve been wearing the quiet version of your fragrance.
Add perfume oil underneath your spray and find out what it can really do.
More intensity. More staying power. More heads turning when you walk past.
The fragrance hasn’t changed. You’ve just stopped holding it back.
However, if you prefer your fragrance lighter and more intimate, stick to one format.
THE MINDSET.
The fundamental principles of MOODMAXING are simple:
You should smell incredible. Everywhere. Always. Like nobody else. And people should notice.
At the gym. At work. At dinner. At whatever comes after.
It’s for people with an appetite for life. Places to be, things to do and a tendency to say yes.
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